I help teams turn customer and conversion data into measurement they can trust and put to work.
My work sits where customer experience, implementation, and analytics meet. The goal is simple: make measurement useful for the people making decisions.
A four-part framework I use to help teams get from “we should track this” to a shared, working measurement plan.
I also share practical lessons from analytics onboarding and customer work in talks and conversations with the community.
A few shelves for the things I enjoy, discover, and want to pass along. I’m filling these with real favorites as I go.
A short list of things worth staying in for.
Books, essays, and ideas I keep returning to.
Good tables, memorable plates, and places to revisit.
In my small allegory, one keeps watch for the next interesting thing; the other curls up beside the notebook. A reminder to stay curious and to know when to pause.
A growing collection of moments I’ve stopped to notice. The first frames are waiting for their photos.
This space is ready for photos from your camera roll. Nothing here is stock or standing in for your own pictures.
If you care about the humans behind the data, we’ll probably have something to talk about.
emre@suren.fyi LinkedIn